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Our Story

Danske Møbler is a family owned and operated New Zealand company. Its founders, Ken and Bente Winter, immigrated to New Zealand from Aarhus, Denmark, in the mid 1950s.


Ken had considerable experience in the Danish furniture industry and arrived at a time in New Zealand’s history when the public was first discovering Scandinavian design.

Initially established as Ken Winter Limited, Ken and Bente supplied furniture to other retailers before setting up their first retail store on Auckland’s Symonds Street in 1962.

During the early 60s, new import restrictions on furniture necessitated an increasingly design aware public to seek out design oriented furniture retailers. When the Winters opened Danske Møbler at the brand new 246 Mall on Auckland’s Queen Street in 1964, “Danske Møbler had taken over as the country’s leading retailer of moderately priced but aesthetically advanced furniture.”

Demand for Danske Møbler furniture eventually outstripped the capacity of the original manufacturing facility, resulting in a move to Dornwell Road, Mt Roskill, in 1968. The move amalgamated the production and retail facilities into one premises and, as production grew, neighbouring buildings were added.

It was from Dornwell Road that Danske Møbler made its first foray into expanding its market beyond the shores of New Zealand, with Port Villa in Vanuatu providing the opportunity.

The late twentieth century saw thousands of New Zealand homes furnished with Danske Møbler original designs. It also saw the company enter its latest phase. In 1995, Danske Møbler moved into its current premises at the purpose built manufacturing and retail facility located at 983 Mt Eden Road, Three Kings.

The larger premises and improved technology now available enabled Danske Møbler to further expand its manufacturing capacity. Having previously sold international brands of outdoor furniture, Danske Møbler launched its own outdoor furniture brand, Eden, in 1998.

Immediate success in the local market was followed by exports to Europe and USA, where distribution agreements saw Eden showcased at leading international events such as the Chelsea Flower Show.

Additional retail stores have been opened as appropriate sites became available. In the 1980s the first Hamilton store opened and in 1990 the Wairau Park store opened. Completing the quartet of stores currently in operation was the opening of Danske Møbler Botany Downs in 1998.

The company’s most recent venture is the opening of Danske Møbler Taupo in partnership with Taupo locals, John and Sue Collett.

A network of locally owned and operated family furniture stores from Whangarei to Invercargill ensures Danske Møbler furniture can be purchased in every major city and town in New Zealand.

The passion for fine furniture and the management has now passed onto a new generation. Ken and Bente’s eldest son, Allan, began a furniture apprenticeship in 1980 and has continued in the business ever since. In 1995 he and his wife, Kerry, took over the family business.

With over fifty years experience in the New Zealand furniture industry you can be assured of excellence in craftsmanship. In every piece of Danske Møbler furniture you will still find the same pride in design innovation, flawless construction and superb customer service that has characterised the company throughout the decades.

Alongside Danske Møbler’s own collections sit complementary ranges of carefully selected imports and the best from local manufacturers.

Integral to the success of Danske Møbler has been the team of over one hundred highly skilled and dedicated staff, many of whom have been employed for over twenty five years.

When you choose Danske Møbler you know your are choosing style, quality and value. That's a decision you will never regret.