During the 1960s, new import restrictions on furniture gave impetus to an increasingly design aware public to see out design oriented retailers. When Danske Møbler opened inside the brand new 246 Mall on Auckland’s Queen Street in 1964, “Danske Møbler had taken over as the country’s leading retailer of moderately priced but aesthetically advanced furniture.”
Demand for Danske Møbler furniture quickly outstripped the capacity of the manufacturing facility. In 1968, a move to Dornwell Road in Mt Roskill, Auckland, amalgamated both the production and retail facilities into one premises. As production continued to grow, neighbouring buildings were added.
The larger premises and improvements to technology enabled Danske Møbler to further expand its manufacturing capacity. Having previously sold international brands of outdoor furniture, the company launched its own outdoor furniture brand Eden in 1998. Immediate success in the local market was followed by exports to Europe and USA, where distribution agreements saw Eden showcased at leading international events such as the Chelsea Flower Show.
The late twentieth century saw thousands of New Zealand homes furnished with Danske Møbler original designs. It also saw the company enter a new phase of expansion. In 1995, Danske Møbler moved into its current premises at the purpose built manufacturing and retail facility at 983 Mt Eden Road, Three Kings, Auckland.
The late twentieth century saw thousands of New Zealand homes furnished with Danske Møbler original designs.
A network of locally owned and operated family furniture stores in major cities and towns, from Whangarei to Invercargill, ensures Danske Møbler furniture can easily be purchased throughout New Zealand.
The passion for quality furniture and ownership of Danske Møbler has passed on to the second generation. Ken and Bente’s eldest son Allan began a furniture apprenticeship in 1980 and has continued in the business ever since. In 1995 he took over the family business with his wife Kerry.
“The styles have changed, yet my parent’s vision continues to inspire second and third generations of family members and employees as we collectively strive to uphold the values they established. I am proud to follow in the footsteps of my parents and remain committed to providing excellence in furniture, so that when you choose Danske Møbler you can be assured it’s a decision you will never regret”, says Allan Winter.
Alongside Danske Møbler’s own New Zealand made collections sit complementary ranges of carefully selected imports, including Stressless® recliners from Norway, and the best from local manufacturers.
Integral to the ongoing success of Danske Møbler is the team of over one hundred highly skilled and dedicated staff, many of whom have been employed with the company for over 25 years.